Feminine and fresh, By Efrain Mogollon is a women’s ready-to-wear label handcrafted in Venezuela. With a background in industrial design, and a specialization in pattern making and tailoring, designer Efraín Mogollón has developed a style that is refined yet playful. He doesn’t shy away from volume and his pieces perfectly capture the liveliness of Latin American culture, in which sensuality is not about what is seen, but about what is implied. In fact, Mogollón understands fashion as a conduit for identity and therefore explores his own Latin American roots through elegant and powerful silhouettes. Mogollón works hand in hand with a team of seamstresses and artisans in his atelier in Maracay, Venezuela, where all collections are developed and tailored. By Efrain Mogollon was built on the belief that Venezuela, like so many other countries in the region, could foster great quality design, made ethically and responsibly.